Inside Style

identity1 as seen in Seattle Met Bride & Groom

7.12.2011

Gene Juarez Team Artistic recently worked with Seattle Met Bride & Groom to create the elegant and fun hair for the "Hat's Off" spread in the Summer/Fall 2011 issue. take a peek behind the curtain and learn more about the identity1 products used to create each look.

 

identity1 on Evening Magazine!

6.21.2011

did you get a chance to catch us on Evening Magazine at the Gene Juarez University Village location? check us out!

­­­­­­­­­­­­­­­welcome to our blog!

6.4.2011

identity1: from hairdressers, for hairdressers and their guests.the culture of our salon business has been built around connections and relationships and we take that very seriously.  the quality of those connections comes when there is authenticity, transparency and a simple genuineness involved.  so, naturally this blog is our forum to create that. 

glossy and radiant curls

5.31.2011

on a recent Saturday in the salon, I had a visit from my guest who just turned 40.  she was having a bit of a identity crisis.  this mother of twins felt she’d lost her youthful edge and hid behind mounds of long, un-layered and frizzy curls.  after shampooing her curls to create a more youthful appearance, i finished the style with two sprays of illuminating mist – sprayed into my hands and then scrunched into her new style.  the result was glossy and radiant curls for one hot mamma.

illuminating mist

reduce frizz, soften, condition and add shine with a blend of jojoba, safflower and lemongrass extracts. offers thermal and uv protection.  can be sprayed directly onto the hair, or sprayed into hands and applied.

  • mist evenly over damp or dry hair, or spray into hands
  • apply from ends to roots

national educator tip:  to add amazing shine and define curls, spray illuminating mist on dry curled hair and twist 1-2" partings around your index finger.